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Analyze your market on a map

Stack your customers, your competitors, demographics, and any data you have on one map. Find growth pockets, gaps, and the right next move with one clear view.

A market analysis map with customer dots, competitor pins, a region fill colored by income, and a side panel with totals.
★ ★ ★ ★ ★

“Prospect and constraint analysis for mobility business. Opportunely for the sales staff to utilise.”

via G2

Why Scribble Maps for Market Analysis

Layer the picture

Stack your customers, sales, competitors, and demographics on one map. Toggle layers to test ideas. The pattern that matters often only shows up when you stack them.

Bring your numbers in

Import sales, leads, accounts, or any list as a CSV or Excel file. Color zones by value or count and read the map like a chart.

Share the read

Send a single link to your team, your board, or your investors. Embed the map in a deck. Everyone reads the same picture and the same case for action.

Built for Market Analysis teams

A market map with a customer heatmap layer over a metro area showing dense red zones and thin yellow zones.

Customer concentration

Plot every customer and overlay a heatmap. See where your base is dense and where it thins out. Plan campaigns and openings around real density.

A regional map with competitor pins clustered in two areas and a third area marked as an open opportunity zone.

Competitor footprint

Drop competitor pins or import a list of places. See where competition is heavy, where it is light, and where you can move in fast.

A penetration map with zip code regions filled in shades of green by market share and a gap zone called out in gray.

Penetration and gaps

Color zip codes by your market share. Spot gaps where the population is high but your share is low. Build a target list for sales and marketing in minutes.

Features that matter

  • Stack customers, leads, competitors, and demographics on one map
  • Heatmaps, region fills, sized pins, and clusters
  • Color zip codes or counties by any value from your file
  • Toggle layers so viewers focus on what they need
  • Filter and search for fast, focused reads
  • Embed the live map in dashboards, decks, and reports
  • Share with public, private, or password protected links
  • Export to PDF, PNG, KML, or GeoJSON

Scribble AI

Build maps with plain English

Tell Scribble AI what you need. Try “draw a 500m buffer around every site,” “import this CSV and color by status,” or “measure the route from the depot to each stop.” It does it in seconds. No GIS training needed, and your team gets the same map, ready to share.

Try Scribble AI →

Frequently asked questions

What is market analysis on a map?

Market analysis on a map means stacking your customers, competitors, demographics, and other data on one map so geographic patterns become easy to read.

What data do I need to start?

A list of customers or leads is a great start. Add competitor pins or a list of places. Demographics for any zip or polygon are built in, so you do not need to source them yourself.

Can I share the analysis with non-technical people?

Yes. Send one link or embed the map in a deck. Viewers pan, zoom, and tap pins. They do not need to know SQL, GIS, or any tool.

Can I update the map when my data changes?

Yes. Re-import your file and the map updates. Anyone with the link sees the new picture next time they open it.

Map your market analysis project today

Analyze Your Market